What information should I provide when requesting a testimonial?
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As a small business owner launching a new service, I need to request a testimonial from a satisfied recent client to use on my website and sales materials. What specific information should I provide to this client when I ask for their testimonial? Should I include details like preferred length, key points I’d like them to highlight about our specific collaboration, format preferences (written quote, video link), or timeliness expectations? I want to make it easy for them to comply while ensuring the feedback is helpful for my marketing.
When requesting a testimonial, you should provide the following information:
1. A clear subject line that mentions “Testimonial Request” and possibly the name of your product or service.
2. A brief introduction that reminds the person of your relationship and who you are.
3. The specific purpose of the testimonial (e.g., for a website, case study, marketing materials, specific project).
4. Details about the product or service they’re providing feedback on, including what they liked most.
5. Specific questions or prompts you’d like them to address, such as:
– What challenge were you facing before using our product/service?
– How has our solution helped you solve this challenge?
– What specific features or benefits have you found most valuable?
– How would you describe your experience using our product/service?
– Would you recommend our product/service to others? Why or why not?
6. Guidelines on the length and format you prefer (e.g., 2-3 short paragraphs, bullet points, specific word count).
7. Any specific tone or style preferences (e.g., professional, casual, enthusiastic).
8. A deadline for when you need the testimonial, giving them reasonable time to respond.
9. Contact information for any questions they might have while crafting their response.
10. Information on how they should submit the testimonial (email, online form, etc.).
11. Optional inclusion of any previous testimonials they can review for style reference.
12. A thank you note expressing your appreciation for their time and contribution.